HAIR WAX

STREET Men’s Hair Wax (High Hold)
STREET is a professional water-based men’s hair wax designed for full control of shape and style. Its ultra-soft texture allows flexible styling—from a light hold with a matte finish to a strong hold with a subtle shine, depending on the amount applied.
The wax is ideal for creating old-school and new-school hairstyles, from classic shapes to modern textured looks. The formula spreads easily through the hair, does not weigh it down, and maintains a natural appearance. Hairstyles can be easily reshaped throughout the day—just a few hand movements are enough to restore the desired form.
Features a pleasant bubble gum fragrance. Performs best in cooler seasons. Recommended for medium to longer hair lengths and suitable for daily home use.

Fixing element: Carnauba wax + vegetable lanolin + micro wax + emulsion wax + paraffin p2.
How it works: Carnauba wax will give fixation and sun exposure to the hairstyle, vegetable lanolin additionally binds all the components and will give thin glossy lines on the hair, the combination of white wax and paraffin creates a mirror dark film that will give visual volume to the hairstyle and balance the gloss towards a rich matte shade, emulsion wax will make a denser texture, which improves adhesion to the hair.
Moisturizing elements: Glycerin + propylene glycol + hydrogenated castor oil.
How it works: Glycerin creates a powerful moisturizing effect and helps retain moisture in the hair, propylene glycol acts as a fixative for the aroma and prolongs its durability, hydronized oil promotes even distribution of the product on the hair without weighing it down.
Aroma: Bubble Gum.

Hairstyle life cycle: 12 hours.
Spending: Optimally 1-3 g. for each application.
Melting point: From 27C.

Street was the first, more than half a year was spent on its creation and further polishing. It was a long painstaking work, it was impossible to 
make a mistake with it, and it had to become the product that would please everyone. Every step was thought over dozens of times, every 
element was worked out, hundreds of unsuccessful tests. And in the end, a product came out that had a thematic name that reflected its 
essence; a smell that stirred up memories from childhood, a strong hold with a matte effect, a colorful design that pleases the eye. Name, Scent, Hold, Design, History – these were the principles that we took upon ourselves, laying them down at the beginning of our 
brand journey and those that guide us to this day, bringing them to perfection, and then exceeding that perfection again.